![Grid of ascii smiley faces on orange background](/images/plusb/plusb-00.png)
![Grid of ascii smiley faces on orange background](/images/plusb/plusb-00.png)
![](/images/showusyourscreens/showusyourscreens-00.png)
Digital flyers for live coding meetup SHOW US YOUR SCREENS
![Illustration of differently shaped arrow pointing to the top, placed on an isometric white grid on yellow background](/images/100techfrauenbuch/100techfrauenbuch-00.png)
Expanding a website design into a print publication
![](/images/sparkable/sparkable-00.png)
Time well spent: UX/UI concept and branding for Sparkable, a new kind of social media platform
![Key visual](/images/100techfrauen/100techfrauen-00.png)
Designing social sciences research blog #100TechFrauen
![Parallel Processing logo in white on black](/images/parallelprocessing/parallelprocessing-00.png)
Logo and visual identity for experimental sound art project Parallel Processing
![Cover image: A laptop screen displaying the Live page of ARD Mediathek in front of a colorful background](/images/ardmediathek/mockup_live_transparent.png)
Bringing joy of use to livestream viewing of ARD Mediathek
![Cover image: Trevosa Party flyer on colorful background](/images/trevosa/mockup_trevosa2022_transparent.png)
Flyer design for Trevosa techno party in Berlin
![Cover image: Komplexival poster on colorful background](/images/komplexival/mockup_komplexival2022_transparent.png)
Poster and communication design for non-profit music festival Komplexival
![Cover image: Smartphone with Infarm logo on colorful background](/images/infarm/mockup_infarm_transparent.png)
Designing software interfaces for managing hydroponic indoor farms at Infarm
![Cover image: A laptop and smartphone displaying the funk website in front of colorful background](/images/funk/mockup_funk-web_transparent.png)
From paper prototype to stable product: Creating a web app for public broadcasting content network funk
About me
I am a freelance designer based in Berlin, Germany, with 8+ years of experience designing user interfaces. Supported by a degree in computer science, I bring a blend of creativity and technical expertise to projects. My approach oscillates between thinking like an designer and a programmer, drawing inspiration from early computing aesthetics to create distinct, forward-thinking designs.
![Black and white profile photo of me looking at the camera. I am a white woman in her 30s with a short haircut wearing a black turtleneck.](/images/paulahaertel-2025.jpeg)
What I can do for you
- Design a new website for your business or project
- Join your product team on a project base as a UX/UI designer
- Establish your brand, or give it a refresh
- Layout books, brochures, flyers and more
- Create illustration and animation concepts
- Work with developers on component libraries and style guides
- Review your app or website for usability and accessibility gaps
- Collaborate with you & your team remotely or locally in the Berlin area
About this website
I designed and coded this website from scratch using HTML and CSS with 11ty and am a proponent of the Guidelines for Brutalist Web Design.