Hello!
I’m Paula Härtel and I work as a designer in Berlin, Germany.
I recently worked on Jochen Neurath's new website and wobble web. I also make art with Kid Pix and code, and I am involved in Show Us Your Screens, a live hack night happening monthly at offline, Berlin.
With a decade of experience designing for the web and a degree in computer science, I bring a blend of creativity and technical expertise to projects. My approach oscillates between thinking like an designer and a programmer:
As a UX/UI Designer, I love working in data-dense domains and figuring out tricky challenges with other humans. As a designer and artist, I draw inspiration from early computing aesthetics to create distinct, forward-thinking designs.
I’m open to freelance and employed work. To contact me, send me an email or book a call.
If you want to stay up to date with my work and projects, follow me on Mastodon.
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Works
Brand refresh and a new website for Berlin based developer studio
Digital flyers for live coding meetup SHOW US YOUR SCREENS
Expanding a website design into a print publication
Designing social sciences research blog #100TechFrauen
Time well spent: UX/UI concept and branding for Sparkable, a new kind of social media platform
Logo and visual identity for experimental sound art project Parallel Processing
Bringing joy of use to livestream viewing of ARD Mediathek
Flyer design for Trevosa techno party in Berlin
Poster and communication design for non-profit music festival Komplexival
Designing software interfaces for managing hydroponic indoor farms at Infarm
From paper prototype to stable product: Creating a web app for public broadcasting content network funk
How I approach Design
Users’ Voice
I establish and expand teams’ awareness of user needs through research and a transparent design process.
- User Research
- User Journey Mapping
- Documentation
Strategy
By focusing on quick prototyping and internal alignment, I enable teams to move through uncertainty quickly.
- Stakeholder Alignment
- Prototyping
Collaboration
I love working out tricky challenges alongside product managers, web developers and other designers.
- Component Libraries
- Developer Handoff
- Design Ops
Trust
I turn info-heavy domains into experiences that create trust and enable users to take informed decisions.
- Design Systems
- Accessibility
- Usability Heuristics
What I can do for you
- Design a new website for your business or project
- Establish your brand, or give it a refresh
- Layout books, brochures, flyers and more
- Review your app or website for usability and accessibility gaps
About this website
I designed and coded this website from scratch using HTML and CSS with 11ty. In the creation, I largely followed the Guidelines for Brutalist Web Design.