Paula Härtel

I am a freelance designer based in Berlin, Germany.

My expertise as a UX/UI designer encompasses user research, prototyping and usability testing. As a graphic designer, I create vibrant and unique visual identities for music events and artists.

I am open to design work anywhere.

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Komplexival 2022

I designed the poster, program & other communication assets for an indie, non-profit music festival.

Graphic Design
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Trevosa Party

I designed flyers and social media assets for a techno party in Berlin.

Graphic Design
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Meins-Bereich der ARD Mediathek

Mit dem Launch des Meins-Bereichs in der ARD Mediathek bekamen Nutzer:innen einen einfachen Zugang zu personalisierten Inhalten.

UX/UI Design
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Livestreaming in der ARD Mediathek

Ein Redesign der Live-Seite brachte Zuschauer:innen mehr Joy of Use und löste Probleme mit der Informationshierarchie.

UX/UI Design
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UX/UI Design for infarm

As part of the R&D department of Infarm, I designed software interfaces for managing, configuring and operating hydroponic indoor farms.

UX/UI Design
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Web App for funk

From paper prototype to stable product, I designed the experience for funk's online presence. This case study shows my path from beginner, self-taught UX/UI designer to an effective and skilled professional.

UX/UI Design

How I Work

As a UX/UI designer, I have a track record of improving complex user journeys through my analytic and communicative skills. I enjoy working out tricky challenges alongside web developers and product managers, advocating for user needs at every step. I have designed user experiences for mobile apps, responsive websites, and a variety of TV platforms.

As a graphic designer, I create vibrant and unique identities for artists and organisations in the music sector. My design process starts out with an enquiry into the identity and vision of my clients, followed by moodboarding. I especially enjoy bringing my own art and illustration style into projects, and experimenting with symbols and typography.

About Me

I have a B.Sc. in Media & Computing from HTW Berlin and first started out as a web developer before turning to UX/UI design and graphic design.

I am a community-taught designer, having picked up knowledge from other professionals, online resources and meetups. I am equally devoted to sharing my knowledge and experiences with others by getting involved in hackspaces, collectives and 1:1 conversations.

My other interests besides design are creating digital art, cooking, and spending time outdoors.

About This Website

This portfolio was designed and coded from scratch using only HTML and CSS for web development. I've decided to not rely on a CMS, theme, or other dependencies. My goal was to build something that is accessible and maintainable for me.