Graphic Design
Parallel Processing
Logo and visual identity for an experimental music and sound art project
Paula Härtel
I am a freelance designer based in Berlin, Germany.
My expertise as a UX/UI designer encompasses user research, prototyping and usability testing.
As a graphic designer, I create vibrant and unique visual identities for artists and organisations in the cultural sector.
Graphic Design
Trevosa Party
I designed flyers and social media assets for a techno party in Berlin.
Graphic Design
Komplexival 2022
I designed the poster, program & other communication assets for an indie, non-profit music festival.
UX/UI Design
Sparkable
UX/UI design for an emerging platform working on the internet's information ecology
UX/UI Design
100TechFrauen
Web design and illustrations for a social sciences research blog
UX/UI Design
Livestreaming in der ARD Mediathek
Ein Redesign der Liveseite brachte Zuschauer:innen mehr Joy of Use und löste Probleme mit der Informationshierarchie.
UX/UI Design
UX/UI Design for Infarm
As part of the R&D department of Infarm, I designed software interfaces for managing, configuring and operating hydroponic indoor farms.
UX/UI Design
Web App for funk
From paper prototype to stable product, I designed the experience for funk's online presence. This case study shows my path from beginner, self-taught UX/UI designer to an effective and skilled professional.
How I Work
As a UX/UI designer, I have a track record of improving complex user journeys through my analytic and communicative skills. I enjoy working out tricky challenges alongside web developers and product managers, advocating for user needs at every step. I have designed user experiences for mobile apps, responsive websites, and a variety of TV platforms.
As a graphic designer, I especially enjoy bringing my own art and illustration style into projects, and experimenting with symbols and typography. My design process starts out with an enquiry into the identity and vision of my clients, followed by moodboarding. I have created logos, visual identities, and poster designs.
About Me
I have a B.Sc. in Media & Computing from HTW Berlin and first started out as a web developer before turning to UX/UI design and graphic design.
I am a community-taught designer, having picked up knowledge from other professionals, online resources and meetups. I am equally devoted to sharing my knowledge and experiences with others by getting involved in hackspaces, collectives and 1:1 conversations.
My other interests besides design are creating digital art, cooking, and spending time outdoors.
About This Website
This portfolio was designed and coded from scratch using HTML and CSS with 11ty. My goal was to build something that is accessible and maintainable for me.