Paula Härtel

I am a freelance designer based in Berlin, Germany.

My expertise as a UX/UI designer encompasses user research, prototyping and usability testing. As a graphic designer, I create vibrant and unique visual identities for music events and artists.

I am open to design work anywhere.

Cover image: Komplexival poster on colorful background

Komplexival 2022

I designed the poster, program & other communication assets for an indie, non-profit music festival.

Graphic Design
Cover image: Trevosa Party flyer on colorful background

Trevosa Party

I designed flyers and social media assets for a techno party in Berlin.

Graphic Design
Cover image: TV screen displaying Meins-Bereich of ARD Mediathek in front of a colorful background

Meins-Bereich der ARD Mediathek

Mit dem Launch des Meins-Bereichs in der ARD Mediathek bekamen Nutzer:innen einen einfachen Zugang zu personalisierten Inhalten.

UX/UI Design
Cover image: A laptop screen displaying the Live page of ARD Mediathek in front of a colorful background

Livestreaming in der ARD Mediathek

Ein Redesign der Liveseite brachte Zuschauer:innen mehr Joy of Use und löste Probleme mit der Informationshierarchie.

UX/UI Design
Cover image: Smartphone with Infarm logo on colorful background

UX/UI Design for Infarm

As part of the R&D department of Infarm, I designed software interfaces for managing, configuring and operating hydroponic indoor farms.

UX/UI Design
Cover image: A laptop and smartphone displaying the funk website in front of colorful background

Web App for funk

From paper prototype to stable product, I designed the experience for funk's online presence. This case study shows my path from beginner, self-taught UX/UI designer to an effective and skilled professional.

UX/UI Design

How I Work

As a UX/UI designer, I have a track record of improving complex user journeys through my analytic and communicative skills. I enjoy working out tricky challenges alongside web developers and product managers, advocating for user needs at every step. I have designed user experiences for mobile apps, responsive websites, and a variety of TV platforms.

As a graphic designer, I create vibrant and unique identities for artists and organisations in the music sector. My design process starts out with an enquiry into the identity and vision of my clients, followed by moodboarding. I especially enjoy bringing my own art and illustration style into projects, and experimenting with symbols and typography.

About Me

I have a B.Sc. in Media & Computing from HTW Berlin and first started out as a web developer before turning to UX/UI design and graphic design.

I am a community-taught designer, having picked up knowledge from other professionals, online resources and meetups. I am equally devoted to sharing my knowledge and experiences with others by getting involved in hackspaces, collectives and 1:1 conversations.

My other interests besides design are creating digital art, cooking, and spending time outdoors.

About This Website

This portfolio was designed and coded from scratch using HTML and CSS with 11ty. My goal was to build something that is accessible and maintainable for me.